NATALIA

MARTÍN

I’m Natalia Martín, a UX/UI designer passionate about creating digital experiences that balance user needs, business goals and visual clarity. I’ve designed products, websites and brand identities, always focusing on usability, structure and thoughtful decision-making.
Based in Zürich, Switzerland. Working in English and Spanish, with basic German.
Woman smiling on a bridge over a river with historic buildings and cloudy sky in the background.
What I do
                             I believe strong products are built by balancing user needs, business goals and technical constraints.

My work focuses on clarity, usability and scalable systems — whether I’m designing a banking app, a smart home ecosystem or a learning platform.
What I've worked on
Mobile Apps
SaaS Platforms
Smart Home & IoT
Fintech Products
Health Applications
Learning Platforms
Design Systems
Web & Brand Experiences
Journal

From the Journal

Workspace with TOZ branding, moodboard, user flow sketches, color swatches, notebooks, pens, and coffee mug.

From Branding to Product Design

Career
Left side shows scattered notes and diagrams; right side displays a clean project dashboard on laptop screen.

Why I Simplified My Case Studies

Process
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Beyond Design
                             Outside of work, I enjoy developing branding concepts, exploring new tools, travelling and turning ideas into personal projects.
Resume Summary

Experience

Position
Type
Company
Year
Position
UX/UI Designer
Type
Full-time
Company
Swisslinx
Year
2023–Present
Position
Senior UX Designer, Air Quality
Type
Full-time
Company
iRobot
Year
2021–2023
Position
UX/UI Designer
Type
Full-time
Company
Aeris Health
Year
2021
Position
UX/UI and Graphic Designer
Type
Internship
Company
greenTEG
Year
2021
Position
Visual, Web and Brand Designer
Type
Freelance
Company
Löwin Designs
Year
2016–2021
Position
Graphic, Web and Brand Designer
Type
Part-time
Company
Portal 14
Year
2019–2020
Position
Junior Visual Designer
Type
Part-time
Company
Monzon8
Year
2016–2019
Download CV→
FAQ

Questions I'm often asked

01

Who is Natalia Martín?

A UX/UI designer based in Zürich. I design design systems, internal tools and connected IoT apps, from research to developer handoff. I've worked at Swisslinx, iRobot and Aeris, where the air purifier app I worked on shipped as the Klaara p7 Pro in Japan.

02

How do you work with developers?

Closely and early. I build and maintain design systems that developers can rely on, document components and edge cases, and stay involved during the build instead of handing over files and disappearing. I also build sites in Webflow myself, so I know what is easy to implement and what is not.

03

How do you use AI in your work?

Mostly with Claude, to build interactive prototypes for usability testing and to speed up research synthesis and repetitive workflows. I run usability tests with Maze AI. Product decisions, visual judgement and talking to users stay with me.

04

Where are you based and what languages do you work in?

I'm based in Zürich, Switzerland, with a B work permit. I work in English and Spanish, and I'm currently learning German.